HISTORY OF THE COMPANY
The unprecedented growth in the United States following World War II provided a
wealth of opportunities for all types of construction-related enterprises. In
1950, in this fast-expanding environment, Joe Greenberg recognized that a new
era was beginning - the appearance of heavy off-highway construction equipment.
Prior to World War II, this type of equipment was virtually non-existent. He
also came to the realization that the best way to become successful in this
emerging field was to sell only equipment that he owned, thus avoiding the
stigma of brokering, i.e., matching up buyer and seller for a commission. By
this method, Joe gradually built a solid reputation in the industry. When his
son, Alan Greenberg , joined the company in 1961, the operations of the
company, which were basically East Coast-related, gradually expanded to the
Mid-West and, ultimately, California.
Despite the untimely death of Joe Greenberg in 1967, the company continued to
flourish and grow under Alan's direction. Many large scale packages of
equipment were purchased for resale from projects both in the U.S.A. and around
the world. Some of the highlights:
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the purchase from a dam project in Pakistan of the largest fleet of equipment
ever assembled in the world (1967)
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the purchase and disposal of equipment from a countless number of mine closures
(1970's)
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supplying the first used equipment fleet ever sold into China (1983)
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the purchase and disposal of equipment from a countless number of dam projects
(1970's & 1980's)
In 1991, the company expanded its horizons even further when Alan's son, Evan,
joined the company with the responsibility to guide the entrance of the company
into the field of Pipeline Construction Equipment. In a few short years, the
company became a major force in this field and has remained so ever since. We
have the largest sideboom rental fleet in the world, and we are the second
largest manufacturer of pipeline specialty equipment in the world. We can count
among the customers who have rented and purchased pipeline equipment from us
most of the major pipeline contractors in the U.S.A. and around the world.
Worldwide Machinery, through its Superior Equipment Manufacturing Division,
builds and sells its patented conversion kits that convert conventional
tractors and mechanical sidebooms into hydraulic sidebooms. The result is a
modern economical sideboom with single lever control, pin-point accuracy, and
exceptional safety. These unique kits are manufactured at our facilities in
Houston, Texas and in Parma, Italy where we also manufacture the highest
quality pipe bending machines, bending mandrels, internal line-up clamps,
padding machines, and other specialty equipment used in pipeline construction.
In 1996, Alan's other son, Adam, joined the company and rapidly proved himself
to be a very able manager. His major responsibilities are sales, purchasing,
and general administration. This was followed by the ascendancy of David
Sinclair from CFO of the company to the office of President.
With an inventory of machinery for sale, Worldwide’s management saw another
opportunity to offer added value to our customers. In 1997, we launched
Worldwide Rental Services to rent construction equipment to contractors in the
Rocky Mountain region by establishing a major presence in Denver. Headed by
Caterpillar veteran Jim Maetzold, Worldwide Rental Services now maintains
additional facilities in Albuquerque and Salt Lake City and has expanded the
Denver complex to include a large heavy-equipment repair shop and several
mobile service trucks.
As the demand in the international marketplace for heavy construction equipment
has grown, so has Worldwide’s ability to meet the demand. Alan's sons have been
entrusted with the legacy that has made Worldwide a company that has been in
the heavy equipment business continuously under the same ownership for more
than 50 years; this is longer than any other. This third generation carries on
our founder’s philosophy while embracing modern technology to take it further
faster. Working together, Evan and Adam are designing and building a
state-of-the-art computer system that is accessible around the clock and from
anyplace in the world to link customers and company representatives to each
other and sharing real-time data about equipment and transactions.
Adapting to the changes in the way the world does business while remaining
dedicated to Joseph Greenberg’s philosophy, the Worldwide Companies apply every
resource every day to ensuring our customers’ satisfaction.
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